A snapshot of information on the demographic makeup of Swansea Bay - including population figures, earnings, qualifications and spending habits
- Swansea is Wales’ second largest city with a population of approximately 225,500.
- Swansea Bay accounts for 15% of Wales’ total land area and with 545,000 residents in 2008, over 18% of its total population
- Of those living within 30 minutes of Swansea, 39% fall within the high spending 16 - 44 age group
- 1.5 million people live within one hour of Swansea
- 250,200 people or 73.5% of the working age population were in employment for the year ending March 2009
- In 2008, average gross weekly earnings for Swansea Bay stood at £428 per week
- 26.4% of the population hold qualifications at NVQ level 4 and above (i.e. HND, Degree, Higher Degree or equivalent)
- More than 20,000 students attend Higher Education establishments within the region



