The Wave and Swansea Sound are the radio stations for South West Wales. In three decades of broadcasting, their audience has grown to over 300,000 listeners each month.
Total involvement with the local community is a major key to the stations' success. Helping businesses in the area grow by connecting them with our vast audience is the stations' main purpose. Swansea Sound & The Wave are sure to continue growing their audience by playing the best music, creating great outdoor events such as Party in the Park and Cash for Kids which raises in excess of £500,000 annually, all of which stays in the local area to help disadvantaged children.
The Swansea Bay Futures initiative is a huge opportunity for the stations to engage with their audience and keep listeners abreast of the plans that will be rolled out. These plans are designed to attract investment, additional tourism and skilled personnel to the area. Carrie Mosley, Station Director, relocated to the area some 18 months ago.
Apart from having the opportunity to work with some of the best names in radio broadcasting such as Badger and Emma on the Wave breakfast show and the legendary Kev Johns on Swansea Sound, Carrie was also given the opportunity to experience a totally new way of living in one of the most beautiful areas of the country. She has often said that there couldn't have been a better time from a business perspective for her to relocate to Swansea. With exciting new projects like the Liberty Stadium, SA1 development and the Millennium Coastal Park in Llanelli. Swansea Sound & The Wave is proud to be a core part of this initiative and look forward to being involved in every aspect of the programme.
Latest News..........
Swansea Sound's Plain English Award
Local radio station Swansea Sound won a prestigious media award at the 29th annual Plain English Campaign awards ceremony in London on 9 December 2008.
Leading journalists and broadcasters from newspapers, television and radio celebrated as they collected awards for crystal-clear reporting.
Swansea Sound picked up the award for Best Regional Radio Station.
The station was in exceptionally good company as other winners included:
• Web Award: www.bbc.co.uk
• The International Media Award: The Times of India
• Best National Newspaper: The Daily Mirror
• Best Regional Newspaper: The Salford Star
• Best National TV programme: BBC2 Newsnight
• Best Regional TV programme: ITV “London Tonight”
• Best National Radio programme: BBC Radio “The World at One”
Rory Bremner, one of the country’s best-loved impressionists, presented the award to Swansea Sound journalist Lexy Blackwell.
The judges commented that Swansea Sound, with the reputation of being the first independent Welsh radio station, established before both BBC Wales or BBC Cymru, has remained a clear favourite with its audience.
It broadcasts in both English and Welsh and holds fast to its successful original programme format.
It has a good mix of serious comment and entertainment and is an excellent example of local radio appealing to a local audience.
And the listening figures prove that it is working well!!
