The £130 million project is set to bring cabin living similar to Center Parcs to Neath Port Talbot – but with a “high-octane” twist.
Plans reveal an ‘alpine zone’ with three different ski slopes, go karting, off-road adventures and canoeing.
It will even contain the headquarters of the Bear Grylls Survival Academy, the adventure man’s own survival school.
Now one of the agents, Properties of the World, has revealed the centre will create 1,000 jobs and that it’s estimated 260,000 annual visitors will spend £6.5 million.
They have billed the 485-acre resort as ‘the world’s ultimate outdoor adventure’.
Confidence in the project is so high that they have already begun selling the cabins – even though a planning application is yet to be submitted to Neath Port Talbot Council.
Developer, Northern Powerhouse Developments, hopes to fund much of the project by selling 80 to 85 per cent of the cabins to the public, who are offered an eight per cent net return for seven years and two weeks use of the cabin.
Jean Liggett, managing director of Properties of the World, which is marketing the cabins, said: “They’ve delivered a model that doesn’t depend on bank loans.”
On selling cabins before planning approval she said: “First of all, they already have the backing of the Welsh Government; cabinet secretary for economy and infrastructure Ken Skates has pretty much given it the green light.
“Peter Moore OBE is also on board, he delivered Center Parcs.”
However, she said buyers would get their money back if the project fell through.
She added that Center Parcs runs at 96 per cent capacity, a figure they would be aiming to replicate in the Afan Valley.
The valley is already well-known for its mountain biking, but the site would add zip wires, climbing towers, treetop obstacle courses and a luge track, among other things.
“Afan Valley Adventure Resort will offer activities for the whole family. From seasoned adrenaline junkies to those looking to try paint balling, go-karting and water zorbing, there’s plenty to do for everyone,” Ms Liggett said.
“Another unique appeal is the Alpine Zone, home to a wealth of invigorating and challenging snow sports activities.
“The area has all the thrills of a popular and traditional ski resort complete with lifts, time gates, slalom courses, tubing, moguls, ski-school, toboggan runs and finishing the day with a backdrop of music, fireworks, professional ski displays and the bustling alpine bars are just some of the amazing selling points to this multi-million-pound project.”
The site will be made up of a 100-room hotel and 400 cabins, along with restaurants, bars, retail outlets and a ‘rejuvenation centre’.
Although the resort would offer short breaks, day guests would also be welcome.
Five thousand visitors are forecast to visit the resort each week.
Nicola Pearce, head of planning at Neath Port Talbot Council, said: “We have not yet received a planning application but informal discussions are ongoing.”