Swansea brewery celebrating deal to supply beers to major supermarket

Swansea Brewers are celebrating a nationwide deal with Asda.

Boss Brewing will supply its craft beer to 40 Asda stores in England and Wales.

The brewery was officially launched by couple and keen home brewers Sarah John and Roy Allkin in April 2015 and is located in Swansea’s bustling city centre.

Two years on, Ms John, who won the Young Business Person of the Year at the Swansea Bay Business Awards earlier this year, and Mr Allkin remain in tune with their ethos of having fun and a sense of humour, being bold and ambitious and making truly glorious lagers and ales that are accessible and available for everyone to enjoy.

As one of the only female led breweries in the UK, the first couple of years saw growth along the M4 corridor and into Bristol and Gloucester. Last year the opened their first venue in Swansea’s Castle Square, at the site of the former Sheep Shop on Castle Street, called Copper.

The venue serves craft beer, speciality coffee, artisan food and a cake made from its own beer. The Boss Black Stout chocolate and caramel cake and maple and bacon cupcakes are made from their Boss Brawn IPA.

In 2016 the brewery also celebrated winning two awards at the Champion Beer of Wales.

The deal with Asda follows a deal at the end of 2016 with the Co-op to supply the Boss beers Braze, Blaze and Bare to around 80 stores. Asda will be stocking four lines of beers in 330ml cans; Boss Boss, a Double IPA, Boss Bare, a Munich Helles lager, Boss Blonde, a blonde ale, and Boss Brave, an American IPA.

Sarah John, co-founder of Boss Brewing, commented: “We are delighted to have secured our first national listing with Asda.”

“Although we’re a young microbrewery, this new deal is a great example of the supermarket’s commitment to supporting craft brewers and allows us to be part of a growing, quality range.”

Alan Jackson, Buying Manager, Local BWS and Core Ambient, said: “The craft beer culture continues to grow, and it’s clear customers are trading up to more premium beers, particularly ones which come from local breweries.

“We are really proud to be the only supermarket to list Boss Brewing nationally in our ever-growing range.

“It’s brilliant to bring this beer to our customers in urban craft hotspots across England and Wales as I’m sure it’s something they wouldn’t expect and normally wouldn’t have access to.”

Asda recently announced it is extending its craft beer offering, reducing duplication of its existing beers and lagers range and adding over 100 new craft beers to its offering, including several exclusive products.

WalesOnline