First Cymru is the principal bus operator in South West Wales.
The company operates around 200 bus services in and between Haverfordwest, Pembroke, Tenby, Carmarthen,Llanelli, Swansea, Pontardawe, Neath, Port Talbot, Maesteg, Bridgend and Cardiff. The fleet comprises around 350 vehicles and there are 900 staff employed locally.
For students of Swansea University, there is an award winning network of services branded Unibus which links the Singleton and Bay Campuses with residential areas, the railway station and the city centre.
In 2014, First Cymru started the Cymru Clipper express network which spans from Carmarthen to Cardiff, linking all the main towns throughout the area. Services X1, X2, X3, X4, X11, X13, X50, X51, X55, 58 and X58 are encompassed into this network. Dedicated branded vehicles operate these services, offering WiFi and leather seats as standard.