The Wave and Swansea Sound are the number one commercial radio stations for South West Wales. In three decades of broadcasting, they have become the most listened to radio stations in the area now broadcasting to over 168,000 listeners every week.
They have the ability to broadcast local, relevant programming, to be live from businesses and events and also keep up with all local news and information. Part of their community involvement includes the Cash 4 Kids appeal which has raised over £500,000 in the last few years that goes to LOCAL children’s charities. They were the station that brought Local heroes to South West Wales and the infamous Party in the Park. Where other local radio is cutting back and networking, The Wave and Swansea Sound remains live and relevant. In recent years they have established themselves within the business community supporting many local initiatives such as The South Wales Chamber, Swansea BID and Swansea Bay Futures. Equally as important are the links with other local charities such as Maggies Cancer Unit and the NSPCC to name a few.
Local news coverage is equally important and the stations believe that positive messages of local growth and development encourages market confidence. This then reflects in their advertising and offers to local business. The importance of being local to the Swansea Bay region is paramount to the ethos of The Wave and Swansea Sound and they continue to remain local and relevant to the area at all times. Visit: www.thewave.co.uk